Social Media Platforms: A Tool for Marketing

Social Media on white background.

There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that businesses could never really benefit from. Over time, the skeptics have been proven wrong. There are over 3 billion internet users and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) freeway to reach them. The jury has spoken: social media for business is no longer optional.

If you’re wondering how social media can benefit your business, look no further. We’ve outlined some key points below.

Benefits of Social media platforms for Marketing 

  • Increase brand awareness and customer loyalty
  • Provides rich customer experience
  • Cost effective
  • Qualitative feedback
  • Increase web traffic and search ranking
  • Generation of leads and sales
  • Gain valuable customer insights
  • Find out why your competitors are doing right
  • Run targeted ads with real-time results
  • Share content faster and easier
  • Build relationships
  • Geotarget content.

Statistics That Proves That social media platforms are gaining momentum in the marketing field

Facebook: A research conducted by Zephoria Digital Marketing Company estimated that there are more than 2.01 billion Facebook active users monthly(as at June 2017), which means that over 1.32 billion people log into Facebook daily. Do you know what this translates to? It means that Facebook is too huge and too big to ignore. Omnicore, in its report also stated that they are more than 40 million small business active pages. As of January 2016, 100 million hours of video was watched on Facebook Daily. Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent. The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 hours. Businesses who take advantage of this platform will gain more outreach than the ones who do not.

Twitter: Almost as huge and popular as Facebook, twitter has a big international audience and it has been used by top brand companies in projecting and creating awareness for their products and services. There are over 328 million daily actives users on twitter. According to eMarketer nearly 66 percent of the businesses who have 100 or more employees have a Twitter account and expect it to rise through 2018.

LinkedIn: This platform is one of the most professional networking platform. It has been estimated to have about 467 million active users, 106 million monthly active users, and 1.5 million active LinkedIn groups.

Instagram: 85 percent of top global brands are live on Instagram. It has been estimated to have about 700 million active users, 400 million daily users.

It’s easy to see that social media marketing is a key element for success in marketing and many marketers realize the potential for business growth using the platform.

Are you ready to start reaping the benefits of social media for your business? eTraining Institute offers a wide range of Digital Marketing courses that can help you kick start your marketing styles and objectives.

To get hands-on experience and discover TRUE online learning, register for free today to enroll for any online course of your choice from over 400+ courses & certifications. All online courses provided by e-training Institute are designed and developed under a tried and tested Unique Learning Framework that is proven to deliver 98.6% pass rate at first attempt.


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