Think the speed of your website doesn’t matter? Think again.
A 1-second delay in page load time yields:
- 11% fewer page views
- 16% decrease in customer satisfaction
- 7% loss in conversions
There was a time when making web sites as fast as possible was almost as high a priority as making them look good. In today’s Internet, the priority is to make a web site as flashy or beautiful as possible. As designers and developers, we tend to forget that there are a lot of people out there that still use dial-up or browse on slow Internet connections. It is easy to sit at home or work on a broadband connection and not worry about speed, but try going to a location that has slow connections or browse on a phone or portable device and you can quickly get impatient.
Google recently announced that site speed will affect page ranking. With this recent announcement, it is more important than ever to tune up the performance of your web site.
Factors to consider:
Where you host your web-site: If you are hosting your website in-house on a dial-up modem, you can expect your website to load much slower. If you are anticipation millions of hits, moving your website to a hosting provider that can deliver.
Database Speed: If you are using a dynamic website running on a database, you might want to optimize the design. A poor database design can affect a website just as an overloaded hardware would.
Images: Optimize your images by re-sizing instead of scaling, converting to PNG formats and optimizing JPEGs can greatly improve load time.
The first step is to identify the problem by analyzing the site. Then you can use the above suggestions while you design your site.