How Does Gamification Impact Corporate Learning?


How Does Gamification Impact Corporate Learning?

In the never ending effort to motivate employees, most companies are taking cues from game-like elements in making jobs more fun. The most often cited reason companies try gamification is to improve employee motivation. Apparently, there are a lot of workers who need the extra boost. According to a 2013 Gallup poll, 70% of U.S. workers reported themselves as not being engaged in their jobs. Gamification is a powerful tool for corporate learning, it is an effective technique that can be used to engage learners.

Gamification is not about adding video games to your learning material, or adding scenarios to your learning objects. All of these are fun but they miss the core concept behind Gamification within a learning department. Implementing gamification in a working environment is always a win-win situation for the organization and the employee. Employee engagement is an increasingly important factor in workplace performance, and the use of gamification as a possible antecedent to increased employee engagement. The University of Pretoria (South Africa), 2016, Quantitative research via Internet questionnaires was done to determine employee engagement levels, and 211 responses were collected from employees of advertising agencies in South Africa. Statistical tests were done on the collected data to observe if employees from companies that use gamification had significantly higher levels of employee engagement than employees from companies that did not use gamification. Outcome: Employees from companies that use gamification were found to have significantly higher overall engagement levels, intellectual and effective engagement levels, and social engagement levels, as well as increased organizational citizenship behavior levels and reduced intent to turnover.  If you can help your employees enjoy what they do even a little bit then you should reap rewards.

Gamification is the process of adding motivational elements within a learning framework or system to increase user engagement based upon sound game theory and game mechanics.  It provides an effective informal learning environment and helps learners practice real-life situations and challenges in a safe environment. According to Wikipedia, “Gamification techniques strive to leverage people’s natural desires for socializing, learning, mastery, competition, achievement, status, self-expression, altruism, or closure.” To make learning more fun, implementation of rewards (badges and points) are necessary in a gamified workplace.  In an organization where gamification is implemented, rewarding an employee increases motivation and competition.

eTraining institue Gamification

Gamification is a powerful tool of learning, it teaches, entertains engages and motivates learners. Gamification in Learning helps create an effective learning system that enables learners to rehearse real-life scenarios and challenges in a safe environment.  Recall and Retention can be enhanced through Gamification. Learners are able to recall and retain information due to the game-like elements used in learning. Playing games with high levels of engagement leads to an increase in retention. To facilitate better learner engagement, gamification provides instant feedback so that learners know what they know or what they should know. A gamified environment where rewards such as points, badges and leader-boards would surely make training awesome.

However, gamification is lot more than just these surface level benefits. Gamification puts scientific principles of repeated retrieval and spaced repetition to good effect and brings about a remarkable change in behavior. Gamification can be used to fulfill most learning needs including induction and on-boarding, product sales, customer support, soft skills, awareness creation, and compliance. Gamification-based learning have always appealed to the learner’s community, several companies have often been hesitant to embrace it on a wider scale, but not anymore! Based on the findings of a survey conducted by TalentLMS in 2016, 79% of the participants (both corporate learners and university students) said that they would be more productive and motivated if their learning environment was more like a game.

A vital benefit of gamifying business is that, it helps companies identify their future stars and leaders. Rather than just motivating the disengaged, gamification provides tools for motivated workers to contribute and be recognized. In the gamified workplace, employees receive constant updates on their performance as they earn higher rankings and badges that get the attention of colleagues and supervisors. Gamification for corporate learning provides high impact training for employees which can create a significant performance gain for the organization. Gartner Research predicted that by the year 2015, more than 50% of corporate processes will be gamified. In addition, gamification will be the primary mechanism that 40% of the Global 1000 organizations will employ to improve their business operations.

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