The Small and Medium Scale Enterprise (SME) sector is vital to the development of every economy and the conduit for sustainable job creation, rapid industrialization and poverty alleviation. With the influx of top guns like – Facebook, Google etc., into Africa in recent times, Guaranty Trust Bank deemed it fit to partner with Facebook to host a Digital Skills Training as a platform for enriching lives, promoting enterprise by providing SMEs with the requisite digital skills to help them grow their business and expand into new markets.
The digital skills training anchored by Facebook – one of the most popular platforms for advertisement amongst SMEs, was set up to educate up to 500 SMEs over 5 days on how to leverage the vast opportunities available online to grow sales and reach a wider audience. The training ran from August 21st – August 25th at Ibis hotel, Ikeja.
Before any Digital Marketing – Ask these 4 questions
Mrs. Ayo Akpewe, a Facebook representative talked about the importance of Digital marketing to SME’s and how social media platforms have helped in shaping online market. She further stated that digital marketing is a good way to find out what your targeted customers are thinking, where and when to find them.
Mrs. Ayo advised SME’s to focus more on organic marketing, stating that it is the best method for online marketing as it allows SME’s grow their business with hard-work and relevant contents. She continued by saying that small business owners should consider these four major questions when creating relevant contents for its online marketing:
- What is my story?
- What are my business objectives?
- Who are my customers?
- And what makes my business unique?
Answering these questions would help any SME’s in creating relevant and engaging contents.
Facebook having 1.27 billion active global users monthly, is one of the most effective platforms for promoting business services, she therefore encouraged SME’s to engage themselves using Facebook to creative brand awareness, promotions, marketing and sales.
The Merchant Academy is an initiative created by the GTBank to help businesses gain the required knowledge and skills for growth and successful online selling.
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